<img src="http://www.trace-2000.com/16543.png" style="display:none;">

PPC blog

Maxine Frith

Recent Posts

Fiber to the home and increased customer satisfaction

Posted by Maxine Frith

Let’s face it - the telecoms industry doesn’t have the best of reputations when it comes to customer satisfaction.

But something seems to be changing. Two years ago my husband and I came back to our home in Cambridge from two weeks in France to find our (and our neighbors') internet connection had been severed. However, what would normally be classed as a disaster has actually been a blessing in disguise, as our old lines were replaced by fiber to the home (FTTH) connections. Personally, as a freelance journalist I rely heavily on the internet, as does my husband and neighbors – not to mention the meltdowns that happen amongst our teenage children if they can’t get online.

But in the last 12 months, there have been no fevered meetings outside our front doors, no anguished dash to a cafe with laptop underarm. As a lay consumer, things have only improved. And surveys across Europe are showing this is not an isolated experience.

Recent research shows that FTTH customers are more than twice as happy with their service as DSL consumers. Not only that – FTTH subscribers are more likely to be thinking of upgrading in the next 12 months and to consider that their connectivity will increase the value of their home.

So FTTH customers like – even love - what they have – and are prepared to pay more for it. The Holy Grail of telecoms satisfaction may have been discovered.

Topics: Fiber to the home, Data/Statistics, Market trends

Read More

Spain smashes UK in fiber rollouts

Posted by Maxine Frith

Spanish eyes are currently smiling on record growth in the fiber to the home (FTTH) market, as operators compete to roll out super-fast broadband across a country that has previously been slow to embrace new technology.

A report last week by Spain’s markets and competition watchdog, the CNMC, found that the number of FTTH lines has increased by more than 160 per cent in the last year, with no signs of any slowdown in the race to speed up internet access.

The CNMC figures revealed that in September there were 2.6 million Spanish FTTH connections, compared with 740,000 in 2014 and just 288,000 two years ago. Operators are adding 5,000 new lines a day, which totals 154,000 new connections a month. This means there are now 5.58 FTTH lines for every 100 inhabitants in the country, offering speeds that range from 30 to 300 Mbps.

Topics: Fiber to the premises, Fiber to the home, Market trends

Read More