The deployment of high speed fibre broadband has the ability to regenerate whole regions, boosting business competitiveness and creating jobs. Essentially it removes any issues of distance, so companies in more remote areas can work closely with customers or partners around the world, and allows greater productivity through better communications. Rather than losing businesses and staff to other regions, areas actually attract new investment and skills, as people move to benefit from broadband and the opportunities it brings.
The current superfast fibre rollout in Cornwall is the perfect example of what can be achieved with broadband. Funded by the EU, BT and Cornwall Council, and managed by Cornwall Development Company, Superfast Cornwall is building a brand new fibre-based superfast broadband network across the county. This will use a mix of Fibre to the Premises (FTTP), Fibre to the Cabinet (FTTC) and other technologies, such as microwave, satellite and wireless to reach the 95% of Cornwall and the Isles of Scilly. The target completion date is the end of 2014 and the network has already passed 206,000 houses and business (82% of the county). This makes it the best connected rural region in Europe, and one of the most well-connected areas in Britain, despite its remote location in the far south west of England.